Sunnie Lee

Questioner
DISC Type : c

Senior Director, Marketing Strategy & Operations at BODYARMOR Sports Nutrition at BODYARMOR Sports Nutrition

New York City Metropolitan Area, United States

Overview

Sunnie has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sunnie has no verified topics they care about

Media Appearances

Sunnie has no verified media appearances

Work History

3-2023
Senior Director, Marketing Strategy & Operations at BODYARMOR Sports Nutrition at BODYARMOR Sports Nutrition
8-2019 - 4-2023
Director, Brand Shopper Strategy & Integration at BODYARMOR Sports Nutrition
9-2016 - 8-2019
Brand Manager at BODYARMOR Sports Nutrition
5-2014 - 8-2016
Client Leadership Manager at The Mars Agency
8-2012 - 5-2014
Senior Account Executive at Integrated Marketing Services

Education

2004 - 2008
Bachelor of Science from University at Buffalo School of Management, The State University of New York

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Marketing Strategy & Operations at BODYARMOR Sports Nutrition at BODYARMOR Sports Nutrition

Interested in

Sports

BODYARMOR Sports Nutrition

URL has been copied!

Insights For Selling To Sunnie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunnie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sunnie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sunnie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sunnie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sunnie

Personality Compatibility


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