Sunny Yang Liao in

Sunny Yang Liao

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Head of GTM Strategy & Ops at HeyGen
📍 San Francisco, California, United States

Sunny is the Head of GTM Strategy & Ops at HeyGen, focusing on new initiatives and expanding the total addressable market. An experienced entrepreneur, she co-founded and served as COO for Alisa, which was acquired by HeyGen. She holds a Master of Arts from Kings College London.

Outside of tech, Sunny is an accomplished Wine Judge and holds a WSET Level 3 certification. She co-founded VinusClub and serves as a Board Member for the Asian Wine Association of America, showcasing her passion and leadership within the wine community.

She is a unique blend of a tech go-to-market leader and a certified wine expert.

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Experience
8 Years
Current Role
Head of GTM Strategy & Ops
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sunny cares about

AI Product Strategy
Her recent posts emphasize the importance of APIs and scalable workflows for AI-native products to succeed in a competitive market.
Go-to-Market Execution
Her role at HeyGen involves defining sales strategy, operating cadence, and building the revenue control plane for new tech products.
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Career

Work history

2-2026
Head of GTM Strategy & Ops
HeyGen
9-2025 - 2-2026
Head of Business, LiveAvatar
HeyGen
2-2025
Board Member
Asian Wine Association of America
10-2024 - 9-2025
Co-Founder & COO (Acquired by Heygen)
Alisa by Genova Labs
9-2024
Head of Business, Heygen Labs
HeyGen
In the press

Media appearances

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Education
Master of Arts (MA)
King's College London
Bachelor's degree
Central University of Finance and Economics
MBA in Wine Business
Sonoma State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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