Surbhi Gupta

Researcher
DISC Type : Cs

Sr. HR Business Partner at Amazon

Bengaluru, Karnataka, India

Overview

Surbhi is a Senior HR Business Partner at Amazon with over 14 years of experience across the E-commerce, FMCG, and IT sectors. An MBA graduate from XIMB, she specializes in talent management, HR digital transformation, and organizational design. Colleagues describe her as a dedicated, resourceful, and reliable mentor.

Outside of her core responsibilities, Surbhi is passionate about fostering inclusive workplaces and champions diversity initiatives. She actively engages with her alma mater, participating in leadership talks to share her experiences and learnings with students, demonstrating a strong commitment to mentoring the next generation of professionals.

She once led a project to hire over 900 sales officers across India in just three months.

Personality Overview

Cost Conscious

Process Focused

Soft Communicator

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Talent Acquisition
Previously led Talent Acquisition for Hindustan Coca-Cola and Lava, where she managed large-scale hiring projects, including onboarding 900+ officers in three months.
HR Digital Transformation
Focuses on leveraging AI and digital tools to automate and improve HR processes, a key responsibility in her past and current roles.
Diversity & Inclusion
Actively champions D&I initiatives within her team at Amazon and publicly shared her commitment to creating a welcoming and equal environment for International Women's Day.

Media Appearances

Surbhi has no verified media appearances

Work History

1-2022 - 3-2024
Sr. HR Business Partner at Amazon
7-2019 - 1-2022
Head Talent Acquisition at Hindustan Coca-Cola Beverages Pvt Ltd
8-2018 - 7-2019
Head Talent Acquisition at Lava International Limited
11-2017 - 8-2018
Lead EVP, Branding and Customer Experience at Lava International Limited
12-2016 - 11-2017
Lead Talent Acquisition at Lava International Limited

Education

2011 - 2013
MBA from Xavier Institute of Management(XIM Bhubaneswar)
2005 - 2009
B.Tech from Jaypee Institute of Information Technology University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Sr. HR Business Partner at Amazon
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Insights For Selling To Surbhi

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surbhi is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Surbhi

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Surbhi move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Surbhi take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Surbhi

Personality Compatibility


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