Surina Cockram MCIPD

Energizer
DISC Type : I

Anti-Racism Advisory Panel Independent Member at Transport for Wales

Cardiff, Wales, United Kingdom

Overview

Surina Cockram is a Chartered MCIPD Head of HR at Tŷ Hafan with over 14 years of experience in strategic HR and organisational development. Holding an MSc in Occupational Psychology and an ICF accreditation in Executive Coaching, she is described by colleagues as diligent, hard-working, and dependable.

She is deeply committed to fostering inclusive workplaces, serving as an Anti-Racism Advisory Panel Member for Transport for Wales. This passion for equity and wellness is further supported by her certifications as a Mental Health First Aider and in Equal Power Equal Voice.

Unique fact: Surina uses her lived experience and professional insight to advise on anti-racism policies for Transport for Wales customers and communities.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

People Strategy
As a trusted advisor to senior leadership, she designs and executes people strategies that drive organisational effectiveness and support the full employee lifecycle.
Anti-Racism Advocacy
Serves as an independent member on the Anti-Racism Advisory Panel for Transport for Wales, contributing to policies, infrastructure, and services.
Leadership Coaching
As an ICF accredited Executive Coach, she uses a psychologically-informed approach to enhance leadership, culture, and performance within organisations.

Media Appearances

Surina has no verified media appearances

Work History

9-2025
Anti-Racism Advisory Panel Independent Member at Transport for Wales
9-2023
Head of Human Resources at Tŷ Hafan
1-2021 - 9-2023
Senior Human Resources Manager at Cardiff Women's Aid
5-2018 - 1-2021
Consultant HR Manager at Miscellaneous MNCs
5-2018 - 1-2021
HR Manager at Propel International

Education

2008 - 2009
Master of Science (MS) from Liverpool John Moores University
2004 - 2007
Bachelor of Science (BSc) from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cardiff, Wales, United Kingdom Job Level : Mid-senior Designation : Anti-Racism Advisory Panel Independent Member at Transport for Wales
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Insights For Selling To Surina

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Surina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Surina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Surina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Surina

Personality Compatibility


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