Lee Herring

Doer
DISC Type : sd

Head of Non Retail Sales at Barfoots of Botley Ltd

Greater Portsmouth Area, United Kingdom

Overview

As Head of Non-Retail Sales at Barfoots, Lee Herring is a growth leader specializing in the foodservice and B2B channels. He drives commercial strategy for fresh produce and ingredients, delivering double-digit revenue growth and securing major contracts with QSR operators. He is a University of Worcester graduate.

He is proud to showcase his companys products and farming operations, having recently hosted partners like Hello Fresh for a farm tour to see Tenderstem Broccoli being grown.

Personality Overview

Results Focused

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Foodservice & B2B Growth
Leads the commercial strategy for non-retail channels, consistently achieving sales and profit targets in the fast-paced fresh produce sector.
Strategic Partnerships
Manages and develops relationships with key accounts and major Foodservice and QSR operators to drive profitable growth and category leadership.
Fresh Produce Innovation
Drives the development of category-leading product propositions and maps efficient supply chain solutions for short shelf-life produce.

Media Appearances

Lee has no verified media appearances

Work History

3-2023
Head of Non Retail Sales at Barfoots of Botley Ltd
10-2022 - 4-2023
Senior Commercial Manager at Barfoots of Botley Ltd
1-2020 - 10-2022
Commercial Manager at Barfoots of Botley Ltd
8-2019 - 12-2019
Business Development Consultant at Barfoots of Botley Ltd
10-2016 - 6-2019
Commercial Controller at McCormick

Education

1989 - 1992
Bachelor of Science (BSc) from University of Worcester
Education details unavailable from King Edward VII School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Portsmouth Area, United Kingdom Job Level : Mid-senior Designation : Head of Non Retail Sales at Barfoots of Botley Ltd
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lee

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lee take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lee

Personality Compatibility


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