Surya Balakrishnan

Questioner
DISC Type : c

VP of Global Licensing at Randa Apparel & Accessories

United States

Overview

Surya has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Surya has no verified topics they care about

Media Appearances

Surya has no verified media appearances

Work History

3-2026
VP of Global Licensing at Randa Apparel & Accessories
4-2024 - 3-2026
Senior Director of Licensing at Randa Apparel & Accessories
11-2021 - 4-2024
Director, Licensing at Randa Apparel & Accessories
9-2014 - 12-2018
Business Analyst at Life Fitness

Education

Bachelor's degree from Drexel University
Education details unavailable from Herricks High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Senior Designation : VP of Global Licensing at Randa Apparel & Accessories
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Insights For Selling To Surya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Surya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Surya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Surya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Surya

Personality Compatibility


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