Susan Berlin

Questioner
DISC Type : c

Senior Counsel at Friend, Hudak & Harris, LLP

Atlanta, Georgia, United States

Overview

Susan Berlin is an experienced regulatory attorney and Partner at Hudak & Harris, LLP, with deep expertise in telecommunications law, public policy, and government affairs. A graduate of The University of Texas School of Law, she is a member of both the State Bar of Texas and Georgia, with extensive in-house and law firm experience.

Outside of her legal practice, Susan enjoys spending time with her family, practicing yoga, seeing live music, and traveling. Her colleagues and peers describe her as exceptionally knowledgeable, experienced, dedicated, and an outstanding attorney who excels under pressure.

She previously served as President of a competitive carrier association, CompSouth, showcasing her leadership within the telecommunications industry.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Telecommunications Law
Her entire career, spanning roles at Sprint, NuVox, and as counsel for Telrite, has been focused on state and federal telecommunications law and policy.
Regulatory Compliance
She has extensive experience representing companies before state regulatory agencies, legislatures, and the Federal Communications Commission on complex compliance issues.
Government Affairs
A key specialty involves public policy strategy and advocacy, including reviewing bills, drafting legislation, and representing clients before legislative bodies.

Media Appearances

Susan has no verified media appearances

Work History

4-2018
Senior Counsel at Friend, Hudak & Harris, LLP
9-2014 - 4-2018
Vice President, Regulatory Affairs & Counsel at Telrite, Life Wireless
12-2010 - 9-2014
Counsel at Sprint
2-2010 - 10-2010
Director, Regulatory Counsel at Windstream
7-2005 - 8-2010
Vice President, Senior Regulatory Counsel at NuVox Communications

Education

9-1989 - 5-1992
JD from The University of Texas School of Law
8-1984 - 5-1988
B.A. from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 29 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Senior Counsel at Friend, Hudak & Harris, LLP
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Susan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Susan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Susan

Personality Compatibility


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