Susan Boyar

Commander
DISC Type : D

Senior Director-Customer Success & Support at RUCKUS Networks

United States

Overview

Susan Boyar is an executive leader at RUCKUS Networks, focused on modernizing customer support with AI and automation. Her career includes senior roles at AstraZeneca and BT, managing global services and driving revenue growth. Colleagues describe her as a "strong leader" and "highly energetic manager" with a keen sense for detail.

Beyond her corporate career, Susan is a passionate entrepreneur with a focus on social responsibility. She founded Palabr, a Brooklyn-based, eco-friendly clothing brand dedicated to sustainable practices and supporting community education, reflecting her commitment to protecting the planet.

Unique Fact: She founded a socially responsible and sustainable clothing brand.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

AI in Customer Support
Actively discusses scaling AI for self-service, augmenting agent capabilities, and protecting the customer experience while reducing costs, referencing recent Gartner surveys.
Customer-Centric Culture
Believes that a company's internal culture is its service strategy, advocating for aligning them to drive higher profitability and better customer retention.
Sustainable Fashion
Founded Palabr, a Brooklyn-based eco-friendly and socially responsible clothing brand, showing a personal commitment to sustainability and ethical business practices.

Media Appearances

Susan has no verified media appearances

Work History

7-2024
Senior Director-Customer Success & Support at RUCKUS Networks
6-2020 - 6-2024
Associate Director Network Services- Americas Region at AstraZeneca
2016 - 1-2022
Founder at Palabra
1-2014 - 6-2020
Director of Global Services at BT
8-2012 - 12-2013
Head of Service -Client Relationship Management at BT

Education

Education details unavailable from Saint Elizabeth University
Education details unavailable from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : N/A Designation : Senior Director-Customer Success & Support at RUCKUS Networks
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Susan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Susan

Personality Compatibility


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