Frédéric Didier

Critic
DISC Type : C

Chief Executive Officer at Geolid

Greater Lyon Area, France

Overview

Frédéric Didier is the CEO of Geolid, an experienced executive with a demonstrated history in the SaaS internet industry. His background is rooted in finance, holding a Masters Degree from EMLYON Business School and previous senior finance roles at Lagardère Sports and DDB.

Outside of his corporate role, he is deeply committed to environmental causes. He is an associate at Time for the Planet, a non-profit organization that is focused on creating and financing companies dedicated to combating climate change on a global scale.

He actively contributes to fighting climate change by supporting a non-profit that funds innovative environmental businesses.

Personality Overview

Critic

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Local Digital Marketing
His company, Geolid, specializes in this area, and he frequently posts about the challenges and opportunities for retail networks in local digital marketing.
Digital Transformation
He is focused on the digital transformation of retail networks, introducing innovations and new products to address this specific challenge.
Climate Action
As an associate at "Time for the Planet, " he is involved in a non-profit that funds companies fighting global climate change.

Media Appearances

Frédéric has no verified media appearances

Work History

2022
Chief Executive Officer at Geolid
2020 - 2023
Associé at Time for the Planet
2016 - 2022
Chief Operating Officer at Geolid
1-2014 - 1-2016
VP Finance - Lagardere Sports US at Lagardère Sports
12-2010 - 1-2014
CFO - Nouveau Monde DDB at DDB

Education

2001 - 2006
Master's Degree from emlyon business school
2005 - 2005
Business from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Lyon Area, France Job Level : Leadership Designation : Chief Executive Officer at Geolid
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Insights For Selling To Frédéric

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frédéric is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Frédéric

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Frédéric move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Frédéric take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Frédéric

Personality Compatibility


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