Rob Schmidt

Inspirer
DISC Type : id

Independent Consultant at First90 Technology Consulting

Emeryville, California, United States

Overview

Rob is a technology executive with over 25 years of experience leading enterprise-scale transformation for global organizations. His expertise lies in modernizing operating models and optimizing cost structures through data, cloud, and AI. People who have worked with him describe him as a forward-thinking, strategic, and visionary leader and mentor. He holds a BS from California State University, Chico.

Outside of his technology career, Rob is actively involved in his familys multi-generational winery, Estate 1856, in Dry Creek Valley. Alongside his wife, he has a deep appreciation for the art of blending wine varietals, a passion cultivated while living abroad in the UK and traveling through France.

He is the 6th generation in his family to be involved in the historic vineyard property founded in 1856.

Personality Overview

Charming & Persuasive

Achievment Oriented

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Enterprise Transformation
His entire career is focused on leading large-scale transformation, modernizing IT strategy, and redesigning operating models for global companies.
Cost Optimization
A core competency highlighted in his profile, with a proven record of reducing operating costs and improving margins through technology.
Family Winemaking
He is an owner of Estate 1856 Wines, a multi-generational family winery, where he is involved in producing wines with his wife and parents.

Media Appearances

Rob has no verified media appearances

Work History

11-2025
Independent Consultant at First90 Technology Consulting
1-2024 - 11-2025
Vice President IT, Business Solutions at Incora
6-2020 - 2-2024
Technology Consultant at Independent Consultant
2-2015 - 11-2019
SVP Technology, CTO North America at Pearson
3-2006 - 1-2015
Executive Director Information Technology / Chief Data Officer at Dell

Education

1994 - 1998
BS from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 26 Location : Emeryville, California, United States Job Level : Senior Designation : Independent Consultant at First90 Technology Consulting
URL has been copied!

Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rob

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rob take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rob

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.