Susan Cable

Enthusiast
DISC Type : i

Principal at HighPoint Marketing

Phoenix, Arizona, United States

Overview

Susan Cable is the Principal of HighPoint Marketing, providing outsourced marketing services for technology businesses. With a background building marketing departments from the ground up for companies like Cirilium and Inter-Tel, colleagues have described her as knowledgeable and creative. She holds an MBA from Arizona State University.

Outside of work, Susan is an active volunteer with Friends of the Forest Sedona, a non-profit organization. She also has a keen interest in real estate, holding an Arizona Real Estate License, and remains connected to her alma mater, Arizona State University.

Susan holds a Lifetime Adjunct Faculty Certification in Marketing & Management, showcasing a deep commitment to education in her field.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Tech Marketing
Her firm, HighPoint Marketing, specializes in delivering marketing services perfectly suited for small- and medium-sized technology businesses.
Startup Growth
She previously built a marketing department from the ground up for a VoIP start-up, managing all marketing functions through an IPO.
Forest Conservation
She is a new volunteer for Friends of the Forest Sedona, a non-profit dedicated to supporting the Red Rock Ranger District.

Media Appearances

Susan has no verified media appearances

Work History

3-2000
Principal at HighPoint Marketing
1-2000 - 8-2001
Vice President of Marketing at Cirilium Corporation (an Inter-Tel/Hypercom Joint Venture)
1993 - 2000
Director of Corporate Marketing at Inter-Tel, Inc. (now Mitel)

Education

MBA from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Phoenix, Arizona, United States Job Level : Senior Designation : Principal at HighPoint Marketing
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Susan

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Susan take some risk or not?

  • They can take some low-probability risks if needed.

You And Susan

Personality Compatibility


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