Susan Cadrecha

Pioneer
DISC Type : Dis

VP, Consumer Product & International Communications at hims & hers

Atlanta, Georgia, United States

Overview

Susan has no verified overview

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

2-2025
VP, Consumer Product & International Communications at hims & hers
4-2024 - 2-2025
Director, Consumer Product Communications at Rivian
6-2023 - 4-2024
Head of Comms, Creator Products & Music at YouTube
2-2022 - 6-2023
Creator and Comms Campaigns Lead at YouTube
12-2017 - 2-2022
Head of UK Communications at YouTube

Education

2005 - 2009
BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP, Consumer Product & International Communications at hims & hers
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Susan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are generally fast movers and can take quick decisions
  • Can Susan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Susan

Personality Compatibility


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