Susan Coghill

Observer
DISC Type : ic

Chief Marketing Officer at Tourism Australia

Greater Sydney Area, Australia

Overview

Susan has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

5-2019
Chief Marketing Officer at Tourism Australia
2-2017 - 4-2019
General Manager - Creative, Content & Campaigns at Tourism Australia
12-2015 - 12-2016
Marketing Consultant at News Corp
8-2014 - 9-2015
Head of Advertising at Qantas
2-2012 - 7-2014
Head of Advertising - Westpac and St.George at Westpac

Education

7-2024 - 3-2025
CMO Fellowship from The Marketing Academy
2020 - 2020
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Marketing Officer at Tourism Australia
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Susan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Susan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Susan

Personality Compatibility


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