Susan Gifford

Enthusiast
DISC Type : i

Director of Marketing And Community Engagement at Swope Family of Dealerships

Elizabethtown, Kentucky, United States

Overview

Susan has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

1-2000
Director of Marketing And Community Engagement at Swope Family of Dealerships
1-2000
Director of Marketing and Quality Initiatives at Swope Family of Dealerships

Education

2012 - 2015
Master of Arts (M.A.) from University of Louisville
2007 - 2010
Bachelor of Arts (B.A.) from Western Kentucky University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Elizabethtown, Kentucky, United States Job Level : Mid-senior Designation : Director of Marketing And Community Engagement at Swope Family of Dealerships
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Susan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Susan take some risk or not?

  • They can take some low-probability risks if needed.

You And Susan

Personality Compatibility


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