Susan Hannam

Judge
DISC Type : Dc

Founder at I Am Fabulous

Hong Kong, Hong Kong SAR

Overview

Susan Hannam is the founder of I Am Fabulous, a speaker, and a coach who leverages over 20 years of corporate experience in people and culture roles at companies like Unifonic and Emirates Group. Described as empathetic and empowering, she holds an MSc and is a Gallup-Certified Strengths Coach.

She focuses on helping successful women who feel unfulfilled move beyond a "beige" life. A writer and speaker, she champions authenticity and self-advocacy, rejecting the "hustle" narrative for a more meaningful definition of success. Her work is inspired by her own journey of rebuilding after a divorce.

After a successful corporate career, she pivoted to become a self-described "professional troublemaker, " building communities for high-achievers who feel quietly offended by their own lives.

Personality Overview

Fast But Wary

Demanding

Quality Focused

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Redefining Success
Her current work is dedicated to helping professionally successful people, particularly women, who feel unfulfilled move past conventional metrics to find authentic and "fabulous" lives.
Empathetic Leadership
Described as an empowering and empathetic leader in multiple recommendations, she focuses on fostering supportive environments and developing individual potential.
Corporate Culture
She has extensive experience designing global programs to drive culture, engagement, and inclusion for large organizations like Emirates Group.

Media Appearances

Susan Hannam - I Am Fabulous. Featured in I Am Fabulous (official website)

See Now

Work History

1-2025
Founder at I Am Fabulous
1-2022 - 12-2024
Senior Director of People Experience at Unifonic
8-2014 - 12-2021
Global Head Culture & Engagement at Emirates Group
3-2011 - 8-2014
Corporate Communications Manager at Emirates Group
3-2009 - 3-2011
Director Of Client Services at LightBlue

Education

2020 - 2022
MSc from The Manchester Metropolitan University
1997 - 1999
Bachelor of Business Administration - BBA from University of the West of Scotland

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hong Kong, Hong Kong SAR Job Level : Leadership Designation : Founder at I Am Fabulous
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Susan take some risk or not?

  • The risks don’t matter much to them.

You And Susan

Personality Compatibility


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