Susan Hobson

Evaluator
DISC Type : dsc

Official Member at Forbes Coaches Council

Greater Toronto Area, Canada

Overview

Susan Hobson is the Founder and CEO of Elite High Performance Inc. , where she specializes in high-performance leadership and executive coaching. A Princeton University graduate, she leverages her expertise in mindset strategy to help high-achievers unlock their potential. Colleagues and clients describe her as passionate, energetic, and a game-changer.

Outside of her coaching practice, Susan has a deep connection to athletics, stemming from her past career as a professional hockey player. This experience as a top-level athlete forms the foundation of her coaching philosophy, emphasizing resilience and peak performance strategies in all aspects of life.

She won a National Championship and the NWHL Cup playing professional womens hockey with the Toronto Aeros.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

High-Performance Leadership
As an executive coach and podcaster, she focuses on helping leaders improve performance under pressure by understanding the neuroscience behind decision-making and emotional patterns.
Mindset & Neuroscience
Specializes in "Success Psychology Brain Training, " using principles of neuroscience to help clients rewire limiting beliefs and build mental strength to achieve peak performance.
Peak Performance
Draws directly from her background as a national champion athlete to teach strategies for achieving a state of flow and breaking through personal barriers like imposter syndrome.

Media Appearances

Susan Hobson | Founder & CEO - Elite High Performance Inc.. Featured in Forbes Councils

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Susan Hobson Invited to Join Forbes Coaches Council 2022. Featured in Elite High Performance

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Susan Hobson Recognized as One of the Top Business Coaches. Featured in Elite High Performance

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Work History

10-2022
Official Member at Forbes Coaches Council
5-2009
Founder/CEO & High-Performance Leadership Coach at Elite High Performance
2004 - 2006
National Women's Hockey League at Toronto Aeros

Education

2010 - 2014
Master from NLP Canada
2000 - 2004
B.A. from Princeton University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Toronto Area, Canada Job Level : N/A Designation : Official Member at Forbes Coaches Council
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Susan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Susan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Susan

Personality Compatibility


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