Susan Keaton

Pioneer
DISC Type : IDS

Associate Director, Marketing & Communications at Water Quality Association

Naperville, Illinois, United States

Overview

Susan has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

1-2025
Associate Director, Marketing & Communications at Water Quality Association
1-2022 - 12-2024
Digital Media & Content Manager at Water Quality Association
2-2018 - 1-2022
Marketing & Communications Coordinator at Water Quality Association
5-2017 - 9-2018
Columnist at The Naperville Sun
9-2017 - 2-2018
Interim Communications Manager (contract) at Bethlehem Lutheran Church

Education

Bachelor's Degree from Stephens College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Naperville, Illinois, United States Job Level : Mid-senior Designation : Associate Director, Marketing & Communications at Water Quality Association
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Susan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are generally fast movers and can take quick decisions
  • Can Susan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Susan

Personality Compatibility


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