Susan Kocak

Enthusiast
DISC Type : i

Sr. Partner Solutions Manager at Expedia Group

Dallas, Texas, United States

Overview

Susan Kocak is a product management leader with over 25 years of experience exclusively in the travel and hospitality industry. She specializes in B2B partnerships, product roadmap prioritization, and integrating online travel solutions. Colleagues describe her as professional, creative, balanced, and confident.

Susan is passionate about the travel industrys ability to make a positive impact, a belief she has shared publicly. She is a Certified Scrum Product Owner® and holds a Bachelor of Business Administration from Texas A&M University, indicating a strong foundation in business strategy.

She has a long history of working with major online travel agencies, including Travelocity, Orbitz, and Expedia Group, since the early days of the industry.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Travel Technology
Her entire 25+ year career has been dedicated to product and project management at companies like Expedia, Orbitz, and Travelocity, focusing on online travel sites.
B2B Partnerships
Manages strategic partner solutions at Expedia Group and has a background in supporting B2B2C integrations. She recently highlighted B2B innovation as a key company growth driver.
Product Roadmapping
As a Principal Product Manager, she has extensive experience defining and prioritizing product roadmaps for new initiatives, including a travel subscription product at a startup.

Media Appearances

Susan has no verified media appearances

Work History

4-2024
Sr. Partner Solutions Manager at Expedia Group
2-2023 - 11-2023
Principal Product Manager at Vacatia
1-2016 - 2-2022
Sr. Mgr, Global Product Management at Expedia, Inc.
3-2014 - 12-2015
Sr. Product Manager at Orbitz Worldwide
10-2012 - 4-2014
Sr Product Manager, Travelocity Partner Network at Travelocity

Education

1980 - 1984
Bachelor of Business Administration (BBA) from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dallas, Texas, United States Job Level : Middle Designation : Sr. Partner Solutions Manager at Expedia Group
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Susan

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Susan take some risk or not?

  • They can take some low-probability risks if needed.

You And Susan

Personality Compatibility


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