Susan Mena

Inquirer
DISC Type : cd

Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy at Allstate

Greater Chicago Area, United States

Overview

Susan Mena is a Global Marketing and Customer Experience (CX) executive at Allstate, driving growth through innovative brand strategies. An alumna of The Johns Hopkins University and Wharton Executive Education, she is recognized as a CX expert with a strong passion for customer-centricity and data-driven marketing. People often describe her as a passionate and knowledgeable leader.

Susan has a keen interest in global perspectives, demonstrated by her time living and working in Paris, an experience that honed her adaptability. She follows thought leadership from publications like the Harvard Business Review and shows interest in democratic values, innovation, and female leadership, celebrating milestones for women in marketing.

She once took on a year-long secondment in Paris, quickly adapting to a significant cultural change and winning the respect of her international colleagues.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Customer Experience (CX)
As Director of CX at Allstate, she leads enterprise-wide strategy, design, and measurement, focusing on a "Digital First" approach and business transformation.
Global Brand Strategy
Her career includes managing global accounts like Barilla and Digital Equipment Corporation across the US, Europe, and Asia, showcasing extensive international brand management experience.
Data-Driven Marketing
Her role emphasizes data-driven one-to-one performance marketing and test design to enhance customer relationships and drive results.

Media Appearances

Susan has no verified media appearances

Work History

4-2007
Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy at Allstate
6-2005 - 4-2007
Group Account Director & Lead Strategist at Simple Truth
5-1998 - 5-2003
Euro RSCG Tatham, Management Supervisor at Havas
1998 - 2005
Account Director at Young & Rubicam
5-1995 - 5-1998
Global Account Supervisor at DDB

Education

BA from The Johns Hopkins University
10-2022 - 12-2022
Certificate of Study: Executive Presence and Influence from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy at Allstate
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Susan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Susan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Susan

Personality Compatibility


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