Susan Mena in

Susan Mena

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Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy at Allstate
📍 Greater Chicago Area, United States

Susan Mena is a Global Marketing and Customer Experience (CX) executive at Allstate, driving growth through innovative brand strategies. An alumna of The Johns Hopkins University and Wharton Executive Education, she is recognized as a CX expert with a strong passion for customer-centricity and data-driven marketing. People often describe her as a passionate and knowledgeable leader.

Susan has a keen interest in global perspectives, demonstrated by her time living and working in Paris, an experience that honed her adaptability. She follows thought leadership from publications like the Harvard Business Review and shows interest in democratic values, innovation, and female leadership, celebrating milestones for women in marketing.

She once took on a year-long secondment in Paris, quickly adapting to a significant cultural change and winning the respect of her international colleagues.

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Experience
33 Years
Current Role
Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

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Priorities

Topics Susan cares about

Customer Experience (CX)
As Director of CX at Allstate, she leads enterprise-wide strategy, design, and measurement, focusing on a "Digital First" approach and business transformation.
Global Brand Strategy
Her career includes managing global accounts like Barilla and Digital Equipment Corporation across the US, Europe, and Asia, showcasing extensive international brand management experience.
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Career

Work history

4-2007
Director - Customer Experience (CX), Relationship Marketing (CRM), Integrated MarCom, Brand Strategy
Allstate
6-2005 - 4-2007
Group Account Director & Lead Strategist
Simple Truth
5-1998 - 5-2003
Euro RSCG Tatham, Management Supervisor
Havas
1998 - 2005
Account Director
Young & Rubicam
5-1995 - 5-1998
Global Account Supervisor
DDB
In the press

Media appearances

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Education
BA
The Johns Hopkins University
10-2022 - 12-2022
Certificate of Study: Executive Presence and Influence
Wharton Executive Education
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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