Susan Otten

Pioneer
DISC Type : DSI

CEO & Founder at Indie Do Good

Greater Minneapolis-St. Paul Area, United States

Overview

Susan Otten is the CEO and Founder of Indie Do Good, a women-owned logistics company that supports growing CPG businesses with a mission to "do good. " An award-winning business communicator and strategist with an MBA from Benedictine University, she previously spent 15 years at Apple. People who have worked with her describe her as a passionate, hard-working, and thoughtful leader.

Outside of work, Susan is a dedicated philanthropist and avid well-being enthusiast. She volunteers with childrens and womens ministries and is passionate about mentoring others to become better leaders. She grew up on a family dairy farm in Minnesota, where she learned the values of faith and family.

Susan and her daughter hiked the entire 2, 194-mile Appalachian Trail, raising nearly $100, 000 for Parkinsons Disease research and earning them the Michael J. Fox Foundations "Rookies of the Year" award.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Parkinson's Advocacy
In honor of her husband, she and her daughter completed a thru-hike of the Appalachian Trail, raising nearly $100k for Parkinson's research with The Michael J. Fox Foundation.
Social Impact
Her company, Indie Do Good, was founded to help entrepreneurial companies that "do good, " and she actively speaks on using business as a force for positive change.
CPG Logistics
As the founder of a logistics firm, she specializes in providing warehousing, distribution, and fulfillment services for growing Consumer Packaged Goods (CPG) companies.

Media Appearances

Susan has no verified media appearances

Work History

CEO & Founder at Indie Do Good
7-2022
Appalachian Trail Thru-Hiker/Speaker at The Michael J. Fox Foundation for Parkinson's Research
6-2023
Adjunct Professor at Crown College
CEO and Founder at Otten Associates
CEO and Founder at Otten Associates

Education

Human Ecology from University of Minnesota
MBA from Benedictine University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : CEO & Founder at Indie Do Good

Interested in

Sports

Thru-hiking the Appalachian Trail

Health & Outdoor

Thru-hiking the Appalachian Trail

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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Susan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are generally fast movers and can take quick decisions
  • Can Susan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Susan

Personality Compatibility


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