Susan Su

Sharpshooter
DISC Type : DC

Founder & Director at Suspire Digital

Greater Melbourne Area, Australia

Overview

Susan Su is the Founder and Director of Suspire Digital, where she helps B2B businesses scale by designing efficient digital knowledge systems. A trusted advisor with experience at Deloitte, she is also a public speaker on leveraging AI and technology for business optimization. People often describe her as digitally savvy, with an ability to think from both a designers and a business perspective.

Her unique career path includes a transition from financial advising at major banks to becoming a UX designer and eventually an entrepreneur focused on digital transformation. This diverse background gives her a distinctive, multidisciplinary approach to solving business challenges.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Business
Was a featured panelist at a 2024 financial association event, discussing how AI and technology can transform brokerage businesses and boost efficiency.
Scaling with Systems
Her core business philosophy is centered on helping founders move away from people-dependent processes and toward scalable, system-driven operations to handle growth.
Digital Learning
Focuses on creating scalable learning and automation systems to help businesses deliver knowledge consistently, freeing up time for founders and key team members.

Media Appearances

Susan has no verified media appearances

Work History

10-2018
Founder & Director at Suspire Digital
7-2021 - 6-2023
Digital Solutions Advisor at Deloitte
9-2020 - 4-2021
Project Lead and UX Designer at Academy Xi
8-2014 - 9-2018
Advanced Financial Advisor at BT Financial Group
2-2014 - 8-2014
Fast Track Graduate Advisor at Commonwealth Bank

Education

2007 - 2012
Bachelor of Business Information Systems from Monash University
2014 - 2016
Master of Commerce from Deakin University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Founder & Director at Suspire Digital
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • If convinced, they can reach decisions quite fast.
  • Can Susan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Susan

Personality Compatibility


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