Neil Graham

Go-getter
DISC Type : d

Brand Director at adidas

Weisendorf, Bavaria, Germany

Overview

Neil Graham is a senior marketing leader at adidas, driving brand growth with innovative, data-backed strategies. He excels at managing multi-million euro budgets across digital, retail, and loyalty programs to exceed commercial targets. He earned his Bachelor of Arts in Business Management from the University of Liverpool.

Neil is a passionate football enthusiast, particularly for Liverpool Football Club, and closely follows innovative marketing from other major brands. He frequently shares engaging and creative campaigns from companies like Red Bull and AXE, showing a deep appreciation for memorable brand activations.

He considers the renewed partnership between adidas and Liverpool FC a personal "dream come true. "

Personality Overview

Fast-Paced

Decisive

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Omnichannel Marketing
Leads integrated, consumer-facing brand strategies across e-commerce, retail, social media, and paid media to drive engagement and sales.
Innovative Branding
Admires and shares examples of creative, memorable, and fun brand activations from companies like Red Bull and AXE.
Data-Driven Strategy
Leverages consumer insights and data analytics to develop strategies that consistently exceed ambitious key performance indicators and objectives.

Media Appearances

Neil has no verified media appearances

Work History

9-2021
Brand Director at adidas
2-2018 - 9-2021
DTC Brand Director at adidas
9-2014 - 2-2018
Retail Brand Director at adidas
10-2010 - 8-2011
Business Strategy Manager at MAG:NET Solutions Limited
6-2008 - 10-2010
Public Sector Manager / Consultant at Hopewiser Limited

Education

Neil has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Weisendorf, Bavaria, Germany Job Level : Mid-senior Designation : Brand Director at adidas
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Neil

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • Their decision making speed is somewhere in the middle.
  • Can Neil take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Neil

Personality Compatibility


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