Neil Graham in

Neil Graham

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Brand Director at adidas
📍 Weisendorf, Bavaria, Germany

Neil Graham is a senior marketing leader at adidas, driving brand growth with innovative, data-backed strategies. He excels at managing multi-million euro budgets across digital, retail, and loyalty programs to exceed commercial targets. He earned his Bachelor of Arts in Business Management from the University of Liverpool.

Neil is a passionate football enthusiast, particularly for Liverpool Football Club, and closely follows innovative marketing from other major brands. He frequently shares engaging and creative campaigns from companies like Red Bull and AXE, showing a deep appreciation for memorable brand activations.

He considers the renewed partnership between adidas and Liverpool FC a personal "dream come true. "

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Experience
14 Years
Current Role
Brand Director
Job Level
Mid-senior
Location
Weisendorf, Bavaria, Germany
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Priorities

Topics Neil cares about

Omnichannel Marketing
Leads integrated, consumer-facing brand strategies across e-commerce, retail, social media, and paid media to drive engagement and sales.
Innovative Branding
Admires and shares examples of creative, memorable, and fun brand activations from companies like Red Bull and AXE.
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Career

Work history

9-2021
Brand Director
adidas
2-2018 - 9-2021
DTC Brand Director
adidas
9-2014 - 2-2018
Retail Brand Director
adidas
10-2010 - 8-2011
Business Strategy Manager
MAG:NET Solutions Limited
6-2008 - 10-2010
Public Sector Manager / Consultant
Hopewiser Limited
In the press

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Education

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