Susana Enríquez Cabrera

Critic
DISC Type : C

Gerente de Eventos at Daikin Manufacturing México

Mexico City Metropolitan Area

Overview

Susana is a senior executive with over 20 years of experience leading corporate event strategy for global firms like Nestlé and American Express. She is a specialist in end-to-end event management, supplier negotiation, and financial control, holding a certification in Strategic Sourcing.

Outside of her professional role, Susana shows a keen interest in personal development and motivational literature, recommending books like "Si lo crees, lo creas" by Brian Tracy. She is passionate about the strategic and human elements that define the events industry.

She received the award for Best Congress and Convention Organizer in 2012.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

End-to-End Event Execution
Her entire career focuses on managing the full lifecycle of corporate events, from initial sourcing and planning to on-site operations and financial reconciliation.
Strategic Sourcing
Holds a certification in Strategic Sourcing and has extensive experience in sourcing, negotiating with suppliers, and managing purchasing for major corporate events.
Remote Team Leadership
Has a background in leading and developing remote, multidisciplinary teams across different countries in North and Latin America, ensuring operational consistency.

Media Appearances

Susana has no verified media appearances

Work History

2025 - 2025
Gerente de Eventos at Daikin Manufacturing México
2022 - 2024
Gerente Regional de Eventos at CWT
2018 - 2020
Gerente de Cuentas Clave | Eventos y Experiencias at American Express Global Business Travel
2016 - 2018
Gerente de Eventos y Experiencias at Nestlé
2015 - 2016
Gerente de Compras para Eventos at Eventos y Experiencias SA de CV

Education

2014 - 2015
Diplomado Planeacion Estrategica from Universidad Anáhuac
Certificación en Fundamentos de Abastecimiento Estratégico from Aprocal

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Gerente de Eventos at Daikin Manufacturing México
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Insights For Selling To Susana

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Susana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Susana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Susana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Susana

Personality Compatibility


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