Susanne Fraser

Wildcard
DISC Type : csi

Head of Marketing at Maldon Salt

Cambridge, England, United Kingdom

Overview

Susanne has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Susanne has no verified topics they care about

Media Appearances

Susanne has no verified media appearances

Work History

5-2024
Head of Marketing at Maldon Salt
2-2017 - 6-2024
Group Marketing, Strategy & Insights Manager at PIONEER FOODS (UK) LIMITED
1-2013 - 2-2017
Marketing Manager at Eat Natural
7-2011 - 12-2012
Category Manager at Smithfield Foods
Category Promotions Manager at Sopexa

Education

Susanne has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Maldon Salt
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Insights For Selling To Susanne

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susanne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Susanne

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Susanne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Susanne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Susanne

Personality Compatibility


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