Susie Custer

Commander
DISC Type : D

Regional Sales Director at ThoughtSpot

Marina del Rey, California, United States

Overview

Susie Custer is a Regional Sales Director at ThoughtSpot with extensive experience in enterprise sales leadership, particularly in AI-powered analytics and cloud management. Colleagues describe her as knowledgeable, driven, articulate, and personable. She previously held VP and Director roles at IBM Turbonomic and studied Business at Los Angeles Valley College.

Beyond her corporate roles, Susie demonstrated significant entrepreneurial skill as the CEO and Founder of PrimeMerch. She built and managed this multi-channel e-commerce business, growing it to over $500, 000 in annual revenue by leveraging advanced analytics and managing an international team.

She founded her own successful e-commerce business from the ground up, showcasing a strong entrepreneurial drive.

Personality Overview

Impact-Driven

Very Quick

Decisive

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Agentic BI Platforms
Her recent professional focus is on promoting AI agents that automate data analysis, flag anomalies, and streamline insights for enterprise clients at ThoughtSpot.
Cloud Cost Optimization
Her background at IBM Turbonomic centers on Application Resource Management (ARM) and helping large enterprises manage and reduce costs across AWS, Azure, and Google Cloud.
Enterprise Sales Leadership
She has a proven track record of leading and developing high-performing sales teams, earning awards like "Commercial RD of the Year" for exceeding revenue targets.

Media Appearances

Susie has no verified media appearances

Work History

8-2025
Regional Sales Director at ThoughtSpot
2-2023
CEO & Founder at (Susanne Custer) DBA: PrimeMerch
4-2022 - 2-2023
Vice President Sales - Enterprise West - ARM & Observability Leader at IBM Turbonomic
2-2021 - 4-2022
Director Sales - Enterprise West at IBM Turbonomic
10-2017 - 2-2021
Regional Director - Commercial West at IBM Turbonomic

Education

2010 - 2012
Business from Los Angeles Valley College
Education details unavailable from Milwaukee Area Technical College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Marina del Rey, California, United States Job Level : Mid-senior Designation : Regional Sales Director at ThoughtSpot
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • If convinced, they can reach decisions quite fast.
  • Can Susie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Susie

Personality Compatibility


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