Susie Custer in

Susie Custer

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Regional Sales Director at ThoughtSpot
📍 Marina del Rey, California, United States

Susie Custer is a Regional Sales Director at ThoughtSpot with extensive experience in enterprise sales leadership, particularly in AI-powered analytics and cloud management. Colleagues describe her as knowledgeable, driven, articulate, and personable. She previously held VP and Director roles at IBM Turbonomic and studied Business at Los Angeles Valley College.

Beyond her corporate roles, Susie demonstrated significant entrepreneurial skill as the CEO and Founder of PrimeMerch. She built and managed this multi-channel e-commerce business, growing it to over $500, 000 in annual revenue by leveraging advanced analytics and managing an international team.

She founded her own successful e-commerce business from the ground up, showcasing a strong entrepreneurial drive.

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Experience
10 Years
Current Role
Regional Sales Director
Job Level
Mid-senior
Location
Marina del Rey, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Susie cares about

Agentic BI Platforms
Her recent professional focus is on promoting AI agents that automate data analysis, flag anomalies, and streamline insights for enterprise clients at ThoughtSpot.
Cloud Cost Optimization
Her background at IBM Turbonomic centers on Application Resource Management (ARM) and helping large enterprises manage and reduce costs across AWS, Azure, and Google Cloud.
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Career

Work history

8-2025
Regional Sales Director
ThoughtSpot
2-2023
CEO & Founder
(Susanne Custer) DBA: PrimeMerch
4-2022 - 2-2023
Vice President Sales - Enterprise West - ARM & Observability Leader
IBM Turbonomic
2-2021 - 4-2022
Director Sales - Enterprise West
IBM Turbonomic
10-2017 - 2-2021
Regional Director - Commercial West
IBM Turbonomic
In the press

Media appearances

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Education
2010 - 2012
Business
Los Angeles Valley College
Education details unavailable
Milwaukee Area Technical College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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