Suzan Mitsuuchi

Critic
DISC Type : C

Head de Marketing e Novos Negócios at SiqueiraCastro

São Paulo, Brazil

Overview

Suzan Mitsuuchi is a legal marketing and business development specialist with 25 years of experience, including 17 years focused on international law firms like SiqueiraCastro, Demarest, Baker & McKenzie, and Mayer Brown. She holds certifications in AI for Leaders and Digital Marketing from Insper, focusing on growth strategies.

She is a prominent voice in the legal marketing community, frequently speaking at industry events like the Legal Marketing Congress Brazil and various forums to share her knowledge and insights. Suzan values networking and staying current on market trends, particularly the impact of new technologies like AI.

Unique fact: She has specialized experience with the marketing strategies of elite "Magic Circle" and "White Shoe" law firms in Europe and the United States.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Legal Marketing
With over 17 years dedicated to this niche, she speaks at industry congresses and has deep experience in business development for top-tier international law firms.
AI Adoption
Actively engages with the impact of AI, holding an "AI for Leaders" certification and participating in industry events to stay ahead of future developments.
B2B Networking
Values high-level networking and knowledge sharing, as demonstrated by her active participation in B2B forums and legal marketing congresses to exchange insights.

Media Appearances

Suzan has no verified media appearances

Work History

3-2025
Head de Marketing e Novos Negócios at SiqueiraCastro
7-2018 - 10-2024
Diretora de Marketing & Desenvolvimento de Negócios at Demarest Advogados
10-2014 - 7-2018
Senior Marketing Manager at Tauil & Chequer Advogados Associado a Mayer Brown LLP
6-2012 - 10-2014
Communications & Business Development Manager at Trench, Rossi e Watanabe Advogados
3-2011 - 5-2012
Marketing Manager at Tauil & Chequer Advogados Associado a Mayer Brown

Education

Marketing Digital from Insper Instituto de Ensino e Pesquisa
Business Administration from BSP - Business School São Paulo

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, Brazil Job Level : N/A Designation : Head de Marketing e Novos Negócios at SiqueiraCastro
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Insights For Selling To Suzan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Suzan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Suzan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Suzan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Suzan

Personality Compatibility


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