Swaminathan Natarajan

Critic
DISC Type : C

Chief Operating Officer at GrowthLenz

Washington DC-Baltimore Area, United States

Overview

Swaminathan Natarajan is the Co-founder and Chief Operating Officer of GrowthLenz, specializing in aftermarket growth and service excellence. With over three decades of experience at firms like FLSmidth and Honeywell, he leverages AI and technology to drive sales and operational improvements. He holds a Bachelor of Engineering from Annamalai University.

He appears to value a holistic approach to life, having shared his agreement with the idea that balance is the key to overall well-being. His professional focus is on creating seamless connections between people, processes, and data to enhance efficiency and decision-making for enterprises.

Unique fact: In a previous role, he successfully improved Net Promoter Scores (NPS) by 8 basis points while increasing sales by over 15%.

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Aftermarket Growth
His career is centered on identifying key levers for sales and service excellence to enable growth in the aftermarket segment.
AI-Powered Platforms
He has a passion for using AI and BOTs to create seamless process improvements and drive sales growth, as demonstrated at GrowthLenz.
Data Unification
He advocates for unifying scattered data streams from CRM and ERP systems into a single platform for real-time visibility and smarter decisions.

Media Appearances

Swaminathan has no verified media appearances

Work History

2-2025
Chief Operating Officer at GrowthLenz
1-2022 - 11-2024
Vice President & Head of Sales & Service Excellence at FLSmidth
Vice President & Head of Global Service Line Management at FLSmidth
2-2019
Vice President & Head of Service Execution at FLSmidth
1-2008 - 2-2019
Global Customer Service Director at Honeywell

Education

1987 - 1991
Bachelor of Engineering - BE from Annamalai University
1975 - 1987
AISSCE from DTEA, Mandir Marg

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Operating Officer at GrowthLenz
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Insights For Selling To Swaminathan

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swaminathan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Swaminathan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Swaminathan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Swaminathan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Swaminathan

Personality Compatibility


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