Sydney Nash

Commander
DISC Type : D

Chair of the Board of Trustees at Coney

London, England, United Kingdom

Overview

Sydney has no verified overview

Personality Overview

Risk-Taker

Candid & Clear

Strong-Willed

They are very proud of what they do.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Sydney has no verified topics they care about

Media Appearances

Sydney has no verified media appearances

Work History

1-2021 - 8-2025
Chair of the Board of Trustees at Coney
6-2020
Director of Public Affairs at International Alliance for Responsible Drinking (IARD)
6-2016 - 7-2024
Political Commentator at Freelance
4-2016 - 6-2020
Senior Policy Manager at Society of Motor Manufacturers and Traders (SMMT)
12-2013 - 4-2016
Assistant Director, Head, EU Competitiveness and Bilateral Relations Team at Department for Business, Innovation and Skills

Education

2004 - 2005
Master of Science (MSc) from SOAS University of London
2000 - 2003
BA Hon. from Durham University

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Chair of the Board of Trustees at Coney
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sydney

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sydney take some risk or not?

  • The risks don’t matter much to them.

You And Sydney

Personality Compatibility


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