Sydney Perez

Critic
DISC Type : C

Associate Talent Coordinator at Cultivated Entertainment

Corona, California, United States

Overview

Sydney Perez is an Associate Talent Coordinator at Cultivated Entertainment with a background in talent management and public relations. A graduate of California State University, Fullerton, she has completed specialized training in casting systems and SEO, showcasing a commitment to developing practical industry skills.

Her passion for the entertainment field was evident during college, where she was the Public Relations & Shows Coordinator for the Entertainment & Tourism Club. Sydney follows major industry leaders like WarnerMedia and Sony Pictures Entertainment, indicating a keen interest in the broader business landscape.

Sydney recently completed the Cast It Systems 101 Training Course to master industry-standard software.

Personality Overview

Critic

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Talent Coordination
Her career, including internships and her current role, is centered around talent management, casting, and coordination within the entertainment industry.
Casting Systems
Proactively completed the Cast It Systems 101 Training Course, indicating a specific interest in the technologies that power talent casting.
Entertainment PR
Gained direct experience as the Public Relations & Shows Coordinator for the Entertainment & Tourism Club while at university.

Media Appearances

Sydney has no verified media appearances

Work History

9-2024
Associate Talent Coordinator at Cultivated Entertainment
1-2024 - 5-2024
Casting Intern at DirectSubmit / NYCastings
8-2022 - 5-2023
Public Relations & Shows Coordinator at Entertainment & Tourism Club | CSUF
5-2022 - 8-2022
Talent Management Intern at Entertainment Lab
3-2021 - 8-2021
Banquet Server at Wedgewood Weddings & Events

Education

8-2019 - 5-2023
Bachelor of Arts - BA from California State University, Fullerton
High School Diploma from Eleanor Roosevelt High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Corona, California, United States Job Level : Junior Designation : Associate Talent Coordinator at Cultivated Entertainment
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sydney

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sydney take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sydney

Personality Compatibility


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