Syed Murtaza

Activist
DISC Type : Cd

Managing Director at Naail & Co Chartered Certified Accountants

London, England, United Kingdom

Overview

Syed Murtaza is the Managing Director of Naail & Co, a firm of Chartered Certified Accountants. As an ACCA and MCMI member, he specializes in comprehensive tax advisory for SMEs. He is described by clients and colleagues as exceptionally knowledgeable, sharp, an incredible teacher, and highly efficient.

Outside of his accounting and advisory work, Syed identifies as a philanthropist, indicating a strong commitment to charitable activities and community support. His professional interests include staying current with HM Revenue & Customs and the Financial Times to best serve his clients.

His core mission is helping business owners not pay a penny more in taxes than they legally have to.

Personality Overview

Observative

Logical And Quick

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Making Tax Digital
His recent public communications focus heavily on educating sole traders and landlords about the upcoming MTD for Income Tax deadlines and compliance requirements.
SME Tax Strategy
He specializes in advising business owners on profit extraction, restructuring, and minimizing tax liabilities through various schemes like CGT, IHT, and R&D credits.
Business Advisory
His expertise extends beyond taxes to advising on mergers, acquisitions, due diligence, and structuring for start-ups, guiding businesses through critical growth stages.

Media Appearances

Syed has no verified media appearances

Work History

4-2010
Managing Director at Naail & Co Chartered Certified Accountants
9-2003 - 3-2015
Senior Audit Manager at Alton & Co.

Education

2001 - 2005
Association of Chartered Certified Accountants from ACCA
2004 - 2004
MCMI from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Naail & Co Chartered Certified Accountants
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Insights For Selling To Syed

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Syed is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Syed

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Syed move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Syed take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Syed

Personality Compatibility


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