Sylvia Bruning

Evaluator
DISC Type : scd

Leiderschapscoach | Teamcoach | Auteur at Leid met Lef

Brabantine City Row, Netherlands

Overview

Sylvia Bruning is an authentic leadership coach and the founder of "Leid met Lef". Leveraging her experience as a former Director at MSD Animal Health and her Master of Science from Utrecht University, she specializes in coaching managers and entrepreneurs to navigate high work pressure and stress. She is also the author of "IN 10 STAPPEN AUTHENTIEK LEIDERSCHAP".

To innovate her offerings, she recently made the bold decision to discontinue her most successful and highly-rated training program.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Authentic Leadership
Her entire business, "Leid met Lef, " and her book are centered on helping managers develop an authentic leadership style to combat stress and find more fulfillment.
Stress Management
She focuses on coaching leaders who are "deeply tired" from constant pressure, offering them tools to manage stress and avoid burnout.
Coaching Methodologies
She incorporates innovative methods into her programs, such as connected breathing exercises and working with training actors, to create transformative experiences.

Media Appearances

Sylvia has no verified media appearances

Work History

11-2018
Leiderschapscoach | Teamcoach | Auteur at Leid met Lef
3-2020 - 6-2020
Auteur van het boek 'IN 10 STAPPEN AUTHENTIEK LEIDERSCHAP' at Leid met Lef
7-2016 - 6-2019
Director Operations at MSD Animal Health
10-2015 - 7-2016
interim Site Quality Director at MSD Animal Health
11-2012 - 10-2015
Director Operations at MSD Animal Health

Education

1994 - 2000
Master of Science from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brabantine City Row, Netherlands Job Level : N/A Designation : Leiderschapscoach | Teamcoach | Auteur at Leid met Lef
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Insights For Selling To Sylvia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sylvia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sylvia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sylvia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sylvia

Personality Compatibility


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