Sylvia Kiefer

Examiner
DISC Type : cs

Marketing Communication Manager EMEA at TDK-Lambda Europe

Achern, Baden-Württemberg, Germany

Overview

As the Marketing Communication Manager for EMEA at TDK-Lambda Europe, Sylvia Kiefer directs the B2B marketing strategy across the region. With a degree from Pforzheim University, her expertise encompasses digital strategy, campaign management, and developing corporate identity within the high-tech power solutions sector, building on her previous role at J. Schneider Elektrotechnik.

Sylvia is a highly engaged and supportive leader, publicly celebrating colleagues achievements and encouraging emerging young talent in the industry. She shows immense pride in her companys innovations and their impact on global technology leaders, while also following key players like Salesforce and Schneider Electric.

She is passionate about how her companys technology serves as a "game changer" for major brands like Apple.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

B2B Marketing
Her entire career has been dedicated to B2B marketing in the electronics industry, focusing on strategy, online advertising, and campaign management for technical products.
Tech Innovation
She expresses excitement and pride for her company's technological innovations, especially when they have a significant impact on major industry players like Apple.
Digital Strategy
A core skill listed across her roles, she is responsible for driving digital communication, managing digital channels, and implementing online marketing campaigns for the EMEA region.

Media Appearances

Sylvia has no verified media appearances

Work History

4-2022
Marketing Communication Manager EMEA at TDK-Lambda Europe
5-2018
Teamleiter Marketing Communication TDK-Lambda Germany at TDK-Lambda Europe
2-2006
Marketing Manager at TDK-Lambda Europe
5-1999 - 9-2003
Marketing Manager at J. Schneider Elektrotechnik GmbH

Education

1994 - 1999
Diplom-Betriebswirtin (FH) from Pforzheim University
1991 - 1993
Fachgebundene Hochschulreife from Carl-Engler-Schule - Technische Oberschule, Karlsruhe

More Information

Social Presence :

Prographics :

Exp : 24 Location : Achern, Baden-Württemberg, Germany Job Level : Middle Designation : Marketing Communication Manager EMEA at TDK-Lambda Europe
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Insights For Selling To Sylvia

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvia is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sylvia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sylvia move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sylvia take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sylvia

Personality Compatibility


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