Sylvia Kobbe

Questioner
DISC Type : c

Projektmanager at Bonsai GmbH

Hamburg, Hamburg, Germany

Overview

Sylvia Kobbe is a Project Manager for Bonsai GmbHs qualitative research unit, Bonsai Lab. With previous experience at Kantar Health, she specializes in managing complex, multi-method international projects. A graduate of the University of Bremen, she focuses on organization and supplier management to empower her creative teams.

After a period as a stay-at-home mom, Sylvia has returned to project management. In a company video, she shared that her spirit animal is the seal ("Robbe"), reflecting her flexibility, agility, and focus on her team, which she compares to a seals pack.

She enjoys the challenge of multi-stage projects, handling everything from questionnaires to cost accounting.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Qualitative Research
Her entire career is focused on qualitative market research, from Kantar to her current role as Project Manager at Bonsai Lab.
Complex Project Management
She states she most enjoys managing projects that are complex, multi-stage, and combine many different research methods.
Team Enablement
She defines her role as creating the space for creative colleagues to work by handling all the surrounding organizational tasks.

Media Appearances

Bonsai Expands Bonsai Lab at the beginning of the year. Featured in Bonsai Research (Bonsai GmbH)

See Now

Work History

1-2022
Projektmanager at Bonsai GmbH
1-2021
Stay-at-Home Mom at Kobbe Family
6-2015 - 10-2021
Projektmanager at Insights by Kantar
6-2012 - 6-2015
Project Manager at Kantar Health

Education

2008 - 2012
Bachelor of Arts - BA from University of Bremen
2005 - 2008
Bachelor of Arts - BA from University of Bremen

More Information

Social Presence :

Prographics :

Exp : N/A Location : Hamburg, Hamburg, Germany Job Level : N/A Designation : Projektmanager at Bonsai GmbH
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Insights For Selling To Sylvia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sylvia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sylvia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sylvia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sylvia

Personality Compatibility


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