Sylvia Rossel

Examiner
DISC Type : cs

CEO at CHADO Cosmetics

Dubai, United Arab Emirates

Overview

Sylvia Rossel is the founder and CEO of CHADO Cosmetics Geneva, the first Swiss make-up/care brand. With over 20 years of experience in the beauty sector and an education from Ecole hôtelière Genève, she focuses on marketing strategy and international business development, recently expanding into the Middle East.

Inspired by her chef father, Sylvia is passionate about natural ingredients, sustainability, and creation. She previously worked in New Yorks restaurant industry before channeling her love for nature and authentic recipes into her own cosmetics line, which is designed to enhance natural beauty through simple, elegant products.

Her brand, CHADO, is personally named after her daughter, a combination of the names Charlotte-Dolorès.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Beauty
Her brand philosophy centers on products inspired by nature, formulated with natural ingredients, and a commitment to sustainability. She emphasizes cruelty-free and non-toxic formulas.
Women's Entrepreneurship
As the female founder of a cosmetics brand, she has expressed public support for initiatives that champion and inspire women entrepreneurs.
Swiss Innovation
Her products leverage Swiss biotechnology, such as using stem cells from a rare Swiss apple, to combine nature with high-tech, effective skincare solutions.

Media Appearances

Sylvia has no verified media appearances

Work History

11-2016
CEO at CHADO Cosmetics
5-2005 - 5-2008
Directrice commerciale France Comfort Zone at Davines
5-2002 - 5-2006
Directrice commerciale at ANNE SEMONIN

Education

1993 - 1996
Master from College du leman, Ecole hôtelière Genève

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : CEO at CHADO Cosmetics
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Insights For Selling To Sylvia

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvia is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sylvia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sylvia move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sylvia take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sylvia

Personality Compatibility


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