Sylvie (Yi-Chia) Su

Critic
DISC Type : C

Head of Marketing, APAC at Scientis

Taiwan

Overview

Sylvie has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sylvie has no verified topics they care about

Media Appearances

Sylvie has no verified media appearances

Work History

7-2019
Head of Marketing, APAC at Scientis
6-2018 - 1-2019
Associate Director of Branding & Communication at HK01
6-2015 - 5-2018
Senior Marketing & Communications Manager, Fixed Network Marketing Department at Huawei Technologies
5-2014 - 6-2015
Marketing Manager at Ericsson
10-2011 - 5-2014
Marketing & Communications Assistant Manager at Ericsson

Education

2019 - 2019
Certificate from The Wharton School
2009 - 2011
MBA & MSIS from Questrom School of Business, Boston University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Taiwan Job Level : Mid-senior Designation : Head of Marketing, APAC at Scientis
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Insights For Selling To Sylvie (Yi-Chia)

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvie (Yi-Chia) is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sylvie (Yi-Chia)

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sylvie (Yi-Chia) move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sylvie (Yi-Chia) take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sylvie (Yi-Chia)

Personality Compatibility


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