Tadu Yimam, CAE

Questioner
DISC Type : c

Vice President, Operations and Member Engagement at NACUBO

Washington DC-Baltimore Area, United States

Overview

Tadu has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Tadu has no verified topics they care about

Media Appearances

Tadu has no verified media appearances

Work History

9-2025
Vice President, Operations and Member Engagement at NACUBO
6-2019 - 9-2025
Vice President for Digital Engagement at NACUBO
4-2007 - 6-2019
Senior Director, Online Learning and Publications at NACUBO
1-2003 - 7-2006
Public Relations Manager at The Endocrine Society

Education

1998 - 2002
Bachelor of Science (BS) from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President, Operations and Member Engagement at NACUBO
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Insights For Selling To Tadu

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tadu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tadu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tadu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tadu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tadu

Personality Compatibility


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