Tahiana T.

Evaluator
DISC Type : Cds

Customer Experience (CX) and Journey Design Lead at EDP Brasil

São Paulo, São Paulo, Brazil

Overview

Tahiana T. is a customer experience leader with over 13 years of expertise in CX, CS, and UX, driving digital transformation at companies like EDP Brasil and Itaú Bank. She holds an MBA and is described by colleagues as competent, result-oriented, and a great leader.

Her team recently won a national award for a project focused on ESG and Social Responsibility, showcasing a commitment to creating sustainable connections and positive social impact.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Customer-Centric Journeys
She specializes in redesigning B2B and B2C customer journeys using Design Thinking and Service Design to enhance the end-to-end experience.
Strategic UX Design
Advocates for treating user experience design as a core business pillar that directly drives financial returns and growth.
AI for Customers
She believes AI's true value lies in reducing customer effort and enabling hyper-personalization, rather than just cutting operational costs.

Media Appearances

Tahiana has no verified media appearances

Work History

11-2021
Customer Experience (CX) and Journey Design Lead at EDP Brasil
10-2019 - 10-2021
Senior Customer Experience Strategy Consultant at EDP Brasil
6-2017 - 5-2019
User Experience Coordinator (CX/UX) at Laureate International Universities
5-2012 - 6-2017
Senior User Experience Strategy Analyst (UX) at Itau Bank
6-2010 - 4-2012
Experience Specialist in Purchasing at Fast Shop

Education

2020 - 2021
Pós-graduação Lato Sensu - Especialização from Pontifícia Universidade Católica do Rio Grande do Sul
2016 - 2017
Master of Business Administration - MBA from Estácio

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Customer Experience (CX) and Journey Design Lead at EDP Brasil
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Insights For Selling To Tahiana

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tahiana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tahiana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tahiana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tahiana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tahiana

Personality Compatibility


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