Tait Wardlaw

Go-getter
DISC Type : d

Vice President, Sales, Marketing, Communications at Olympic Regional Development Authority

Lake Placid, New York, United States

Overview

Tait has no verified overview

Personality Overview

Vision Oriented

Self-Confident

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Tait has no verified topics they care about

Media Appearances

Tait has no verified media appearances

Work History

1-2025
Vice President, Sales, Marketing, Communications at Olympic Regional Development Authority
6-2024 - 12-2024
Vice President Sales, Marketing, Communications at Olympic Regional Development Authority
1-2022 - 6-2024
Chief Marketing Officer at Resonance
1-2020 - 6-2022
Marketing Director at Resonance
1-2020 - 1-2021
Consultant at Genome Digital

Education

1984 - 1989
BA from University of New Hampshire
1980 - 1984
High school diploma from Holderness School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lake Placid, New York, United States Job Level : Senior Designation : Vice President, Sales, Marketing, Communications at Olympic Regional Development Authority
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Insights For Selling To Tait

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tait is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tait

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tait move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tait take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tait

Personality Compatibility


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