Talia N.

Sharpshooter
DISC Type : DC

Managing Director at Stand Up Strategy

Toronto, Ontario, Canada

Overview

Talia Novik is the Managing Director of Stand Up Strategy, where she operates as a Fractional CMO for healthcare and healthtech startups. She specializes in go-to-market strategy, positioning, and messaging. People who have worked with her often describe her as driven, creative, knowledgeable, and highly organized.

Beyond her professional focus, Talia has an interest in creative pursuits, having taken a course in short story writing. Her recent reflections suggest a deep curiosity about what creates meaningful human connection, contrasting the dynamics of business networking with the authenticity of personal storytelling.

Unique fact: She has a passion for writing and has pursued continuing education in short story composition.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

HealthTech Go-to-Market
Her core focus is helping healthcare and healthtech startups nail their GTM strategy, positioning, and messaging to drive revenue and avoid wasted marketing spend.
Founder Mentorship
She is passionate about helping founders clarify their value proposition, identify their ideal customer profile, and build strong marketing foundations for growth.
Marketing Investment
She actively discusses and polls her network on the appropriate percentage of ARR that healthtech organizations should invest in marketing to achieve their growth goals.

Media Appearances

Talia has no verified media appearances

Work History

11-2023
Managing Director at Stand Up Strategy
2-2024 - 9-2024
Senior Product Marketing Manager at Petal
5-2022 - 2-2023
Director of Marketing at HealthHub - Patient Engagement Solutions
8-2021 - 5-2022
Senior Marketing Manager at CareRx Corporation
6-2019 - 8-2021
Senior Marketing Manager at Medical Pharmacies Group Limited

Education

1996 - 1998
Diploma from Seneca Polytechnic
1995 - 1996
Education details unavailable from York University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Managing Director at Stand Up Strategy
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Insights For Selling To Talia

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Talia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Talia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Talia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Talia take some risk or not?

  • The risks don’t matter much to them.

You And Talia

Personality Compatibility


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