Talia N. in

Talia N.

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Managing Director at Stand Up Strategy
📍 Toronto, Ontario, Canada

Talia Novik is the Managing Director of Stand Up Strategy, where she operates as a Fractional CMO for healthcare and healthtech startups. She specializes in go-to-market strategy, positioning, and messaging. People who have worked with her often describe her as driven, creative, knowledgeable, and highly organized.

Beyond her professional focus, Talia has an interest in creative pursuits, having taken a course in short story writing. Her recent reflections suggest a deep curiosity about what creates meaningful human connection, contrasting the dynamics of business networking with the authenticity of personal storytelling.

Unique fact: She has a passion for writing and has pursued continuing education in short story composition.

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Experience
4 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

How Talia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Talia cares about

HealthTech Go-to-Market
Her core focus is helping healthcare and healthtech startups nail their GTM strategy, positioning, and messaging to drive revenue and avoid wasted marketing spend.
Founder Mentorship
She is passionate about helping founders clarify their value proposition, identify their ideal customer profile, and build strong marketing foundations for growth.
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Career

Work history

11-2023
Managing Director
Stand Up Strategy
2-2024 - 9-2024
Senior Product Marketing Manager
Petal
5-2022 - 2-2023
Director of Marketing
HealthHub - Patient Engagement Solutions
8-2021 - 5-2022
Senior Marketing Manager
CareRx Corporation
6-2019 - 8-2021
Senior Marketing Manager
Medical Pharmacies Group Limited
In the press

Media appearances

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Education
1996 - 1998
Diploma
Seneca Polytechnic
1995 - 1996
Education details unavailable
York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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