Zainab Yusufzai

Evaluator
DISC Type : Cds

Global Brand Manager at ZenduIT

Mississauga, Ontario, Canada

Overview

Zainab is a storyteller and marketing leader with a background in brand management at ZenduIT and a Certificate from Harvard Business School. Described by colleagues as a supportive communicator and gifted storyteller, she leverages AI for B2B and B2C campaigns. Her career began in journalism and award-winning documentary filmmaking.

Outside of marketing, Zainab is a passionate environmentalist, serving as a mentor for The Protect Our Planet Movement. She is also an artist who enjoys painting and is a strong advocate for arts and culture, actively supporting emerging artists from various backgrounds.

She is an award-winning documentary filmmaker, creating films on social issues like climate change and womens empowerment.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Storytelling
Her entire career, from documentary filmmaking to brand management, is built around creating compelling narratives that connect with audiences on an emotional level.
Environmental Action
Serves as a Digital Marketing Mentor for The Protect Our Planet (POP) Movement and has directed documentary films focused on climate change awareness.
AI-Powered Campaigns
Her professional focus includes leveraging AI in marketing to create innovative and effective B2B and B2C campaigns, as highlighted in her current role.

Media Appearances

Zainab has no verified media appearances

Work History

12-2024
Global Brand Manager at ZenduIT
2-2023 - 6-2024
National Manager, Marketing and Communications at Windmill Microlending
2-2021 - 1-2023
Senior Marketing Manager at Oracle RMS Insurance Risk Management Services Inc.
4-2020
Digital Marketing Mentor / Consultant - The Protect our Planet Movement / WSDF at The Protect Our Planet Movement
6-2005 - 10-2021
Documentary Filmmaker at Freelance

Education

3-2024 - 7-2024
Certificate from Harvard Business School
UX/UI Designer from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mississauga, Ontario, Canada Job Level : Middle Designation : Global Brand Manager at ZenduIT
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Insights For Selling To Zainab

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zainab is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Zainab

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Zainab move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Zainab take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Zainab

Personality Compatibility


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