Tammy Baca

Pioneer
DISC Type : Dis

Director, Sales Excellence at Autodesk

San Francisco Bay Area, United States

Overview

Tammy is a sales excellence and GTM strategy leader with over 15 years of experience serving as a trusted "Voice of Sales" for global organizations. Educated at the University of Denver, she excels at connecting strategy to execution. Colleagues describe her as impactful, pragmatic, and an exceptional connector.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Sales Transformation
Leads large-scale initiatives to modernize operating models and optimize seller capacity at Autodesk.
GTM Strategy
Focuses on go-to-market execution planning and driving cross-functional operating alignment for revenue growth.
Bridging Strategy & Execution
She describes her "super power" as working in the space between strategy and execution to improve sales productivity and process clarity.

Media Appearances

Tammy has no verified media appearances

Work History

9-2023
Director, Sales Excellence at Autodesk
5-2018 - 9-2023
Chief Of Staff, Digital & Ecommerce at Autodesk
7-2011 - 4-2018
Senior Project Manager at Autodesk
1-2011 - 7-2011
Sr. Marketing Program Manager at Mindjet
10-2009 - 2-2011
Sr. Manager, Customer Marketing at Mindjet

Education

1989 - 1993
Bachelor of Science - Business Administration from University of Denver - Daniels College of Business
2005 - 2006
Bachelor of Arts from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Sales Excellence at Autodesk
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Insights For Selling To Tammy

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tammy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tammy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tammy move?

  • They are generally fast movers and can take quick decisions
  • Can Tammy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tammy

Personality Compatibility


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