Tammy Berwanger

Pioneer
DISC Type : Dis

Marketing Director at Clinical and Laboratory Standards Institute (CLSI)

Annapolis, Maryland, United States

Overview

Tammy has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Tammy has no verified topics they care about

Media Appearances

Tammy has no verified media appearances

Work History

7-2025
Marketing Director at Clinical and Laboratory Standards Institute (CLSI)
1-2011 - 5-2011
Adjunct Professor at Virginia Commonwealth University
1-2005 - 9-2011
Social Media & Marketing Manager at Virginia Commonwealth University
Executive Director/Assistant Dean, Marketing & Communications at Johns Hopkins University
Director of Marketing at HCA

Education

Master of Science - MS from Virginia Commonwealth University
Bachelor of Science - BS from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Annapolis, Maryland, United States Job Level : Mid-senior Designation : Marketing Director at Clinical and Laboratory Standards Institute (CLSI)
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Insights For Selling To Tammy

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tammy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tammy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tammy move?

  • They are generally fast movers and can take quick decisions
  • Can Tammy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tammy

Personality Compatibility


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