Taneesha Adlakha

Inquirer
DISC Type : cd

Marketing Manager at Printsmith

New Delhi, Delhi, India

Overview

Tanisha is the founder of SWRL, Indias first C2C social fashion rental platform, aiming to make luxury fashion sustainable and accessible. A graduate of The University of Manchester, she applies her expertise in luxury fashion marketing and PR to her venture. People often describe her as dedicated, forward-thinking, and an inspiring team player.

At 23, Tanisha is deeply passionate about the intersection of fashion, marketing, and sustainability. During her time at university, she showcased her leadership skills as the President of the Indian Society of Manchester. She is driven by a mission to turn innovative ideas into impactful, community-focused realities.

She is building her company from scratch, inspired by her fathers own entrepreneurial journey of building a life from the ground up.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sustainable Fashion
As the founder of SWRL, her core mission is to promote a shared economy in fashion through renting, lending, and reselling luxury goods.
Luxury Marketing
Her professional background and stated passion are in luxury fashion PR and marketing, which she now applies to her own brand.
Startup Founding
She is actively building her company from the ground up and draws inspiration from her father's entrepreneurial story.

Media Appearances

Taneesha has no verified media appearances

Work History

9-2025
Marketing Manager at Printsmith
1-2025
Founder at SWRL
12-2023
Marketing at Gaurav Gupta Couture
12-2022 - 1-2023
Public Relations Intern at Stanley Communications
10-2021 - 6-2022
President at Indian Society of Manchester

Education

2019 - 2023
Bachelor's degree from The University of Manchester
2014 - 2019
High School Diploma from Delhi Public School - India

More Information

Social Presence :

Prographics :

Exp : 4 Location : New Delhi, Delhi, India Job Level : Middle Designation : Marketing Manager at Printsmith
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Insights For Selling To Taneesha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taneesha is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Taneesha

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Taneesha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Taneesha take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Taneesha

Personality Compatibility


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