Tani Kopliku

Sharpshooter
DISC Type : DC

Head of Digital at Quickline Communications Limited

Oakham, England, United Kingdom

Overview

Tani is a senior growth marketing leader with over 18 years of experience, currently serving as Head of Digital at Quickline Communications. He specializes in data-driven customer acquisition, digital strategy, and has an IDM Professional Diploma in Digital Marketing. Colleagues describe him as hardworking, motivated, and a true team player.

Outside of his formal roles, Tani is passionate about the evolution of technology. He actively follows and discusses developments in generative AI, automation platforms, and their applications in motion graphics and business transformation, aiming to stay on the cutting edge of the industry.

He successfully reversed an eight-year, double-digit decline in new customer acquisition at Lands End Europe, achieving triple-digit YoY growth from 2018 onwards.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Generative AI
Actively posts about new developments in generative AI, including motion graphics tools like Runway and video generation models like Sora 2 from OpenAI.
Customer Acquisition
Demonstrated a core focus on this by reversing an 8-year decline in new customers at Lands' End and implementing a complete digital acquisition strategy at Totemic.
Marketing Automation
Shows a keen interest in workflow automation, specifically posting about how new AI 'Agent Builders' may disrupt platforms like Make and Zapier.

Media Appearances

Tani has no verified media appearances

Work History

1-2026
Head of Digital at Quickline Communications Limited
5-2017 - 10-2025
Head of Marketing (Europe) - Growth, Digital, Acqusition at Lands’ End Europe Ltd
11-2015 - 5-2017
Head of Digital at Experian
12-2014 - 11-2015
Senior Search & Data Consultant at Zazzle Media
11-2012 - 11-2014
Online Marketing Manager at Totemic

Education

2010 - 2011
IDM Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM)
2004 - 2006
AAT (Association of Accounting Technicians) from Grantham College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Oakham, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital at Quickline Communications Limited
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Insights For Selling To Tani

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tani is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tani

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tani move?

  • If convinced, they can reach decisions quite fast.
  • Can Tani take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tani

Personality Compatibility


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