Tania Sanchez Liddy

Critic
DISC Type : C

Account Executive at Lexia Learning

New York City Metropolitan Area, United States

Overview

Tania Sanchez Liddy is a strategic sales leader with a unique background combining K-6 education, media, and technology. Described by colleagues as a "star performer" and "natural leader, " she has a history of exceeding revenue goals, achieving high retention rates, and providing customized support for SaaS program implementation.

She is passionate about supporting caregivers, strengthening family well-being, and practicing gratitude in her professional life. Her interests include the U. S. Department of Education and following the National Football League (NFL), showing a blend of professional focus on educational policy and personal leisure.

Leveraging her bilingual skills, she effectively engages with diverse and emergent bilingual communities.

Personality Overview

Critic

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Student Mental Health
Her recent professional activity centers on strengthening student belonging, school climate, and mental-health support within educational institutions.
EdTech SaaS
Her experience involves managing large account portfolios and coaching leaders on the effective implementation of SaaS programs to drive successful outcomes.
Bilingual Education
Uses her bilingual skills and cultural competence to advocate for and engage with diverse student communities, a key part of her professional identity.

Media Appearances

Tania has no verified media appearances

Work History

3-2018
Account Executive at Lexia Learning
1-2015 - 3-2018
Media Specialist at Cedar Grove Public Schools
9-2009 - 1-2015
Elementary Teacher - First Grade at Bloomfield Board of Education
6-1992 - 9-2009
Sales Manager/Project Manager/ Product Manager/ Account Manager at Thomson Reuters

Education

1990 - 1992
BS Business from Seton Hall University
Education details unavailable from Saint Peter's University

More Information

Social Presence :

Prographics :

Exp : 33 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Account Executive at Lexia Learning
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Insights For Selling To Tania

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tania is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tania

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tania move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tania take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tania

Personality Compatibility


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