Tanu Tiwari in

Tanu Tiwari

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Sr. Category Growth Manager at Nat Habit
📍 Gurugram, Haryana, India

Tanu is a growth leader with a track record of building D2C and B2B brands like Gharaana and Nexprt from the ground up to over $3M. She specializes in scaling profitable growth across Amazon, Meta, and retail channels. She holds a BCom Hons. from Lady Shri Ram College For Women.

Beyond her professional focus on brand building, Tanu pursues creative passions. She has earned certifications in advanced writing and songwriting, indicating a strong interest in storytelling and lyrical expression that complements her business acumen.

She proudly chose an entrepreneurial path of building companies from scratch over taking a "safe" corporate career.

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Experience
6 Years
Current Role
Sr. Category Growth Manager
Job Level
Middle
Location
Gurugram, Haryana, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tanu cares about

D2C Brand Storytelling
Believes the best D2C brands are built on compelling stories and visuals, not just ads and discounts, a philosophy she applies while scaling companies.
Early-Stage Ventures
Has extensive experience as a founding team member at two different startups, Gharaana and Nexprt, demonstrating a passion for building businesses from inception.
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Career

Work history

8-2025
Sr. Category Growth Manager
Nat Habit
1-2025 - 6-2025
Founding Member & Demand Lead
Gharaana
11-2022 - 12-2024
Founding Member (D2C)
Nexprt
2-2021 - 12-2024
Business Development, B2B (Founding Team)
Nexprt
11-2020 - 2-2021
Associate
Nexprt
In the press

Media appearances

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Education
2017 - 2020
BCom Hons.
Lady Shri Ram College For Women
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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