Tanvi Lamba

Critic
DISC Type : C

Strategy Lead, JAPAC at Google

Bengaluru, Karnataka, India

Overview

Tanvi is a Strategy Lead for JAPAC at Google with over eight years of experience across the technology and consumer product sectors. An alumna of the Indian Institute of Management, Indore, and Delhi College of Engineering, her expertise includes strategy consulting, program management, and product strategy, complemented by a publication on applying AI to logistics.

Outside of her core role, Tanvi is passionate about seeing innovative ideas implemented, particularly in the electric mobility space, stemming from her success in a national strategy competition. She is also a vocal advocate for supporting women in technology, actively promoting scholarships and opportunities for women in computer science.

Her teams strategic plan for electric mobility and ride-hailing was implemented by the Mahindra Group after they became national finalists in a case competition.

Personality Overview

Negotiator

ROI Driven

Critic

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Go-to-Market Strategy
Her career is centered around strategic planning, with roles at Google and PwC focused on market growth and product launch strategies.
AI in Logistics
Co-authored a publication on using Artificial Intelligence for solving complex vehicle routing problems in reverse logistics.
Digital Payments
Previously served as Assistant General Manager for UPI at Paytm, giving her direct experience in the digital payments and fintech ecosystem.

Media Appearances

Tanvi has no verified media appearances

Work History

9-2024
Strategy Lead, JAPAC at Google
5-2023
AGM, UPI at Paytm
7-2022 - 5-2023
Strategy Lead at Google
8-2019 - 7-2022
Program Manager at Google
6-2018 - 8-2019
Strategy Consultant at PwC

Education

2016 - 2018
Master of Business Administration - MBA from Indian Institute of Management, Indore
2011 - 2015
Bachelor of Technology (B.Tech) from Delhi College of Engineering

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Strategy Lead, JAPAC at Google
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Insights For Selling To Tanvi

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanvi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tanvi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tanvi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tanvi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tanvi

Personality Compatibility


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