Kaila Pacheco

Trailblazer
DISC Type : DI

Marketing Campaign Manager at Tata Consultancy Services

San Antonio, Texas, United States

Overview

Kaila is a Senior Marketing Campaign Manager with over eight years of experience in B2B marketing, demand generation, and end-to-end campaign development. Specializing in the technology, healthcare, and BFSI sectors, she holds a Bachelors degree from the University of Northern Iowa. Colleagues describe her as a determined, focused, and passionate leader.

Outside of her professional role, Kailas creative energy is fueled by her interests in anime, gaming, K-pop, and K-dramas. She is also a passionate runner and is deeply involved in building a running community through her work with the TCS Run Club.

She was instrumental in launching and developing the TCS Run Club, a running community designed for senior professionals and executives.

Personality Overview

Achievement-Oriented

Values Relationships

Charismatic

They will fight for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

B2B Campaign Strategy
She has over eight years of experience crafting and executing end-to-end B2B marketing campaigns across diverse industries like technology, healthcare, and finance.
Demand Generation
Her roles have focused on demand generation marketing functions, partnering with agencies and sales teams to drive segmentation and target account selection using multi-channel strategies.
Community Running
Her recent activity shows a significant passion for the TCS Run Club, where she helps build a running community for senior professionals and executives.

Media Appearances

Kaila has no verified media appearances

Work History

1-2022
Marketing Campaign Manager at Tata Consultancy Services
1-2021 - 1-2022
Marketing Campaign Specialist - Cloud & Managed Services at Sirius Computer Solutions, Inc.
10-2019 - 1-2021
Marketing Campaign Specialist - Healthcare at Sirius Computer Solutions, Inc.
10-2018 - 10-2019
Regional Marketing Specialist at Sirius Computer Solutions, Inc.
2-2018 - 10-2018
Marketing and Event Services Coordinator at SeaWorld Parks & Entertainment

Education

2015 - 5-2017
Bachelor's degree from University of Northern Iowa
2013 - 2015
Associate of Arts (A.A.) from San Antonio College

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Antonio, Texas, United States Job Level : Middle Designation : Marketing Campaign Manager at Tata Consultancy Services
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Insights For Selling To Kaila

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaila is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kaila

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kaila move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kaila take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kaila

Personality Compatibility


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