Tanvi Surti

Inspirer
DISC Type : id

Director of Product Management at Uber

San Francisco, California, United States

Overview

Tanvi is the Director of Product for Uber Direct and Connect. A computer science graduate from Bryn Mawr College, she previously co-founded Luca, a Y Combinator-backed AI pricing engine. At Uber, she was instrumental in projects that generated over $1B in cost savings through pricing and marketplace efficiencies.

Outside of her deep expertise in technology and product management, Tanvi is a self-described bookworm, feminist, and Bollywood connoisseur. Her interests also include playing the piano and writing. She has recommended the book "Mans Search for Meaning" by Viktor E. Frankl.

Interesting fact: Tanvi holds multiple patents for her inventions, including work on translation technology at Microsoft that she likened to building Star Treks Universal Translator.

Personality Overview

Fast Adopter

Generous

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Retail Pricing Tech
As the co-founder and CEO of Luca, she built an AI-powered pricing and promotion engine to help retailers improve profitability through data-driven decisions.
Marketplace Dynamics
Draws on her experience at Uber to analyze and create two-sided marketplaces, as demonstrated by her description of Y Combinator's fundraising process as a marketplace.
AI & Machine Learning
Has a long history with AI, from working on it at Microsoft "before it was cool" to implementing machine learning models for retail pricing at her startup, Luca.

Media Appearances

Tanvi has no verified media appearances

Work History

12-2024
Director of Product Management at Uber
1-2023 - 11-2024
CEO and Co-founder at Luca
8-2020 - 8-2022
Group Product Manager, Driver Progression at Uber
12-2017 - 8-2020
Product Lead, Marketplace and Uber Pool at Uber
10-2014 - 12-2017
Senior Program Manager at Microsoft

Education

Education details unavailable from Y Combinator
Bachelors of Arts from Bryn Mawr College

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Product Management at Uber
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Insights For Selling To Tanvi

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanvi is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tanvi

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Tanvi move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tanvi take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tanvi

Personality Compatibility


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