Tanya Berman

Observer
DISC Type : ci

President, Retail at T. Marzetti Company

Bedminster, New Jersey, United States

Overview

Tanya has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Tanya has no verified topics they care about

Media Appearances

Tanya has no verified media appearances

Work History

4-2025
President, Retail at T. Marzetti Company
1-2022 - 5-2025
Senior Vice President Biscuit at Mondelēz International
7-2017 - 1-2022
Vice President Marketing at Mars
6-2015 - 6-2017
Senior Brand Director at Mars
Executive Director Marketing, Skincare, Suncare, Baby, OTC categories at Merck

Education

Education details unavailable from Barnard College
Master of Business Administration (MBA) from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bedminster, New Jersey, United States Job Level : Senior Designation : President, Retail at T. Marzetti Company
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Tanya

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They like to analyze well and then make their decisions.
  • Can Tanya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Tanya

Personality Compatibility


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